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Visitor Motivation, Expenditure
and Satisfaction (VMES) Survey

Are you a visitor to Antigua & Barbuda? Tell us about your stay!

We hope your stay in Antigua & Barbuda was an enjoyable one. We would like to get some feedback on your experience. Kindly complete this questionnaire as accurately as possible, as this will assist us in improving our tourism product. Thanks in advance for your participation! The Visitor Motivation, Expenditure, and Satisfaction (VMES) Survey is a collaborative undertaking between the Antigua & Barbuda Statistics Division and the Ministry of Tourism and Investment.

About the VMES Survey

The Visitor Motivation, Expenditure and Satisfaction (VMES) Survey is jointly conducted by the Statistics Division and the Ministry of Tourism and Investment. Surveys of this type aim to investigate the preferences of visitors coming to Antigua & Barbuda, focusing on visitors’ expectations and satisfaction regarding components of the range of products, services, activities, sites, and infrastructure offered that contribute to their overall experience.

Additionally, the survey provides vital information based on demographic and behavioural characteristics, such as age, income, and season of travel. This will provide an even clearer image of visitor expectations and this feedback will assist in the making of sound marketing decisions, as well as developing the best possible tourism product.

Visitor satisfaction is paramount to the success of tourism enterprises, and tourism within a wider spectrum. From a marketing perspective, it is preferred that visitors’ actual experiences exceed their expectations, in order to increase the rate of repeat visits, and extend the time spent on each trip. From a broader management perspective, visitor satisfaction is also a key performance indicator of the tourism industry. Measuring visitor satisfaction with a survey tool is, therefore, an important part of business planning and management at individual and collective operator levels if visitor arrivals are to be retained and increased.

Visitor expenditure patterns are also of great importance, not only from a marketing standpoint but from a fiscal one as well. This information is used to estimate the economic contribution of the tourism industry on an annual basis.

The survey was conducted every month of the year for a week at the V.C. Bird International Airport, using a self-administered questionnaire. However, due to the COVID-19 pandemic, this version of the survey has been discontinued.

However, the survey has been relaunched in an online format, in order to facilitate personal safety.

 

Who Should Complete This Survey
Who Should NOT Complete This Survey

 

Please click on the link below in order to participate:

 

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